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Maybe you remember the unique commercials that accompanied the introduction of the 407 and 407SW? I already liked them at that time, and still do.
Peugeot 407 Short video
Peugeot 407 Long video
Peugeot 407SW commercial
The first ad, known as “The Toys” or “Les Jouets”, features life-size toy cars shown up by the sleek newly released Peugeot 407. Directed by Philippe Andre for French agency BETC Euro RSCG, the advert was filmed in Sydney, Australia. Andre developed twenty model cars especially for the shoot, resisting the temptation to do the whole thing in CGI. We see cars crossing the Sydney Harbour Bridge. Much of the shot was filmed from inside an actual car, giving that realistic gritty feeling.
The soundtrack is provided by French duo, The Film, (Guilliame Briere and Benjamin Lebeau) with their song “Can You Touch Me”, an adaptation of their earlier song, “Can You Trust Me”.
The follow up ad features the same scenario of life-size toy cars in Sydney, this time taking a new Peugeot 407 Stationwagon out of the city to a beachside home. Along the way we see old and decrepit stationwagons breaking down or suffering from image problems.
The soundtrack features Caesars track, (I’m gonna) Kick You Out, taken from their album, 39 Minutes of Bliss (in an Otherwise Meaningless World).
The Toys campaign was developed at BETC Euro RSCG and Euro RSCG Worldwide by creative director Remi Babinet, art director Eric Holden, copywriter Remi Noel, agency producers Simon Chater-Robinson, David Green and Carole Casolari.
Filming was shot by director Philippe Andre via Wanda Productions.
The ads won awards at Cannes and Montreux.
Before this Peugeot 407SW I have had (in reverse order):
Citroën Xantia 1.8i 16V, 1998
Citroën XM 2.0i, 1993 (Bottom foto is at the Jean Bugatti Memorial)
Citroën BX, 1987
Princess 2200 HLS, 1977
Triumph Dolomite 1850 HL, 1974 (the only picture I have)
Daimler Conquest Century Saloon, 1953 Page with more photographs